March 16, 2003

Casino notes

Trump shareholder letters light on info

By JOE WEINERT Staff Writer, (609) 272-7221, E-Mail

Trump Hotels & Casino Resorts wound up in the basement of a corporate-communications survey.

New York-based andBEYOND Communications ranked 100 companies by the amount of information disclosed in their 2001 CEO letters to shareholders. The content is measured by counting statements about results, goals, strategy, profits and values. Points are deducted for "fog," spin, jargon and confusing statements.

Trump Hotels finished 99th.

"His shareholder letter has ranked at the bottom of my survey for the past three years running," andBEYOND CEO Laura Rittenhouse said.

Energy giant Edison International ranked No. 1; Motorola, No. 100.

Rittenhouse said she chooses which companies to rank by getting a cross section from the biggest and most- and least-admired firms annually ranked by Fortune magazine.

(Casino Notes appears on Sundays. Readers may contact Joe Weinert with news tips or comments at 609-272-7221 or at jweinert@pressofac.com.)