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"Breaking News": Do Business With People You Can Tru$t

Do Business with People You Can Tru$t debuted five months ago in Omaha, Nebraska. The success of our book continues to build through word of mouth. Your enthusiastic efforts to champion the lessons reported in Tru$t are tremendously appreciated. Together, we are showing what must be done to repair the credibility that has been lost in both our business leaders and financial institutions. I couldn't be more pleased by our readers' feedback.

Book Sales

• Tom Kuhn, President of the Edison Electric Institute, the Washington-based trade group that represents the electric power industry, presented over 100 copies of Do Business With People You Can Tru$t to the CEOs and CFOs attending EEI's August retreat in Colorado.

Readers continue to give the book an enthusiastic thumbs up. Our promotional activities have been scaled back while we negotiate with publishers who want to distribute Tru$t. Nevertheless, in addition to Amazon.com, we continue to get orders from Barnes and Noble and Borders Bookstores.

Endorsements

John Bogle, the legendary founder of mutual fund giant, The Vanguard Group, wrote us:

It's wonderful! I've now read "Do Business with People You Can Tru$t" and thoroughly enjoyed it. I'm a great admirer of Warren's [Buffett], and also care deeply about my writing; at first, hundreds of Vanguard annual reports (we have lots of funds!); then the speeches I now give with much frequency. Thanks for the book!

James Autry, former CEO and best-selling author of Love and Profit, sent this endorsement:

If ever there was a good time for this book, it is now. Yes, there are people in business you can still trust. The majority, in fact. You can find them by simply reading and paying attention to those CEO "shareholder letters" found in every annual report. Sadly, most of us don't bother to read them or we don't know how. L.J. Rittenhouse's book takes us by the hand and shows us how to make sound judgments based on what the CEOs choose to tell (or not to tell).

Bill Berry, former General Counsel of AeroJet, wrote:

Your timing is excellent, it now being clear that Enron is only the lead horse in a long and depressing parade. I see a second edition addressing the big question of the moment: how can American business recover some measure of confidence from shareholders and everybody else affected? While shareholder letters are only a piece of any response to that question, those letters are (or should be) a window on the inner workings of the corporate world - and therefore should be an obvious starting place for a rebuilding effort.

Media Coverage

• September's Journal of the American Association of Individual Investors (AAII) (cir. 250,000) features "Shareholder Letter Revelations: Can You Trust the Corporate Leader?" Editor Maria Scott showcases our findings on the importance of evaluating management when selecting stocks.

• August's Elle magazine cited our book under the heading, "Emotional Investment." While we have never praised CEOs who "pander to the emotions of annual report reader," Elle correctly reported our statistical findings on the link between stock performance and emotional expression.

• ReachWomen.com, a website that reports on the off and online behavior of women consumers, picked up the Elle piece to advise their readers on the value of using emotion to build brands.

Amazon.com Reviews

Tom Newberry, VP of Communication and IR for Genzyme Corp. in Boston posted the newest Amazon review. Here's an excerpt:

Tru$t should be required reading for anyone interested in leadership, communications or investing. In fact, many Wall Street analysts could offer significant added value in their reports by applying the lessons in Tru$t to their research. My hope is that Ms. Rittenhouse builds on her analysis of success to provide more insight into the art of creating new businesses - or leading any worthwhile organization.

As always, I look forward to hearing from you!

Thanks,

Laura

Laura Rittenhouse
President, andBEYOND Communications
Visit our website at: www.andbeyondcom.com