2012 CEO Candor Survey™ Confirms that Companies Excelling in Candor Substantially Outperform the Market
NEW YORK, July 25, 2013—For the seventh consecutive year, the top-quartile companies in the Rittenhouse Rankings 2012 Candor and Corporate Culture Survey™ outperformed the S&P 500 Index of 17.9 percent, increasing an average of 34.2 percent. The bottom-ranked quartile’s year-over-year average increase was 17.1 percent.
Companies in the top-quartile reporting the most improved market performance were: Eaton, Whirlpool, Citigroup, and Ford Motor Company. L.J. Rittenhouse, RittenhouseRankings CEO said, “These companies have created leadership communications that nurture accountability cultures, provide excellent context, and realize tangible results.”
Companies in the bottom quartile with the lowest returns were: AMD, Pitney Bowes, Dow Chemical, and Tim Hortons. “These companies,” noted Rittenhouse, “created communications that were less focused and relevant.”
Companies posting the steepest declines in the 2012 rankings were: Google (4th to 50th), Lowe’s Corporation (16th to 45th) and Alcoa (2nd to 44th). Those gaining the most were 3M (64th to 13th), Lockheed Martin (71st to 21st ) and SAP (74th to 24th). Software giant SAP’s original vocabulary was evident in its focus on sustainable consumption. And as a gauge of market sentiment, more than one-third of the survey companies reported concerns about political and business uncertainty, the most since 2009.
The RittenhouseRankings’ representative survey sample of 100 Fortune 500 companies was selected ten years ago based on industry grouping, capitalization size and financial reputations. Candor is quantified systematically by awarding points for informative, relevant disclosure and deducting points for jargon, confusing statements and clichés. The top and bottom-decile companies in the 2012 survey are:
RittenhouseRankings works with Fortune 500 and small cap-companies to boost execution and strengthen financial performance. L.J. Rittenhouse coaches executive teams to expose corporate blind spots and build effective engagement strategies. Her new book, Investing Between the Lines, (McGraw 2013), was endorsed by Warren Buffett in his 2013 shareholder letter and reveals the strategic advantages of leading with Candor.
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